Marketing

1. Murad has been directed to study the forces close to a company that affect its ability to serve its customers, such as the suppliers,

company, intermediaries, marketing markets, customer competitors, and publics. In this instance,Murad has been directed to study the

of the company.

A) macroenvironment

B) microenvironment

C) technological environment

D) demographic environment

E) political environment

F) All

ANSWER:

Explanation:

2.Which of the following is true with regard to marketing research?

A) The marketing research process depends primarily sophisticated

databases. on internal

B) The marketing research process requires assessing macroeconomic forces.

C) Marketing research gives marketers insights into customer motivations.

D) Marketing research eliminates the need for a SWOT analysis.

E) Marketing research is a simple two-step process.

F) A, B and C

ANSWER:

Explanation:

3.Secondary data consist of

A) information collected for the specific purpose at hand

B) data that does not age

C) information that already exists somewhere, having been collected for another purpose

D) information collected from conducting personal, in-depth interviews

E) data that is unreliable and unsuitable for the purpose of making marketing decisions

F) all.

ANSWER:

Explanation:

4.An experience such as a vacation can be defined as a market offering.

A) Yes

B) No

C) I do not know

ANSWER:

Explanation:

5. Data ages quickly.

A) Yes

B) No

C) I do not know

ANSWER:

Explanation: