(Marketing)

1 QUESTION PROGRESS Introduction Click And Drag 10 points Book Introduction SWOT Analysis: Nike & Reebok Read the overview below and completo the activities that follow. OVERVIEW: SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis occurs during the second step in the strategic planning process, the situation analysis. By analyzing what the firm is good at its strengths), where it could improve (its weaknesses). Where in the marketplace it might excel (its opportunities), and what is happening in the marketplace that could harm the firm (its threats), managers can assess their firm's situation accurately and plan its strategy accordingly. CONCEPT REVIEW: In the following activity, we will perform a SWOT anayisis on two footweat/apparel brands, Nike and Reebok. We will review the data presented for both companies, one statement at a time to decide whether it reflects a strength, weakness, opportunity, or threat, and then we'll assign the appropriate field within the analysis chart Priit References 1 QUESTION PROGRESS Introduction Click And Drag 10 points Click And Drag Read the statement about the sneaker company and determine whether it represents a strength, weakness, opportunity or threat. Align the company actions to the correct step of the process, ebook Roobok Nike Print STRENGTHS STRENGTHS References WEAKNESSES WEAKNESSES Market Share Human Resource Momt Product Development Competition OPPORTUNITIES OPPORTUNITIES Sponsorship/Licensing Distribution Channel THREATS THREATS Global Expansion Quality Control Reset prev gloss