Marketing 2033; In class Public Relations Interview /Brand Presentation (15%)

Goal: To bring together PMP development in one final verbal and visual presentation.

Assignment: In a mock Public Relations interview (I will be the interviewing you), you will be given the opportunity to present your personal brand to the class audience! This is a chance to practise promoting your Professional Brand make the best use of all your resources to prepare and present a clear idea of who you are and what you offer.

Create a PowerPoint (minimum one slide) for visual support and use the following the template provided for to support your oral presentation.

Interview will be limited to 3 minutes total with only 2 minutes for your presentation.

You must be live in class you must be available when called on. If you are not ready to present, you will not receive a second opportunity to present. There is no flexibility on this rule.

Tips for success:

1 Use elements of your Website and Campaign in your visual presentation to help communicate your brand & brand personality.

2 Practice your Presentation timing and delivery. 2 minutes is not a lot of time make every second count!

3 Test run your presentation for friends before class to ensure that is clear.

Submission: You must submit your one PowerPoint Slide before class starts. You will be graded on your Interview, Presentation and PowerPoint in class with some consideration given to peer reviews.

Late submissions will receive grade deductions in accordance with Georgian/ILAC submission guidelines.

No submissions received after the due date will be considered or graded if Special Arrangements were not coordinated in advance with the instructor.

Submissions after the start of class will not be allowed to present in class.

ASSIGNMENT DETAILS: Attached

PART 1: Presentation (25 marks)

#1: Start your presentation with your salience statement

*Greeting* I am a __________________________________________________________

#2: Continue by noting one of the things you are most proud (refer to your judgement and feelings submission)

I am most proud of my special expertise/passion in _____________________________

#3: Wrap up your positioning statement with whats next think about your Campaign tell us what you were trying to accomplish (reiterate and close with confidence this is persuasion!):

I am looking forward to, I am looking for, or I am exploring opportunities in ___________ (Desired role, type of position, or industry) so that I can _______________ (Type of pain or problems you solve or how youll contribute).

PART 2: PowerPoint Presentation one slide only (15 marks)

Use the visuals from your Website, your Campaign to create a compelling and interesting single slide brand presentation. You can use animation, music, text, images anything to support your brand!

Remember that a picture is worth 1000 words make your visual communication count!

The class will be watching for an understanding of your brand personality overall, consistency of your messaging and clarity in your presentation.

PART 3: Interview (10 marks)

Following your presentation, I will ask you 1 question about your Professional Brand.

Make sure you have a strong understanding of your Brand Personality and are ready to answer quickly!

MY EXPERTISE IN - BUSINESS ANALYST