Marketing 2B please help its due 10-03-21 @10am please help me

(60) Consumer Buying Behaviour towards selected Fast Moving Consumer Goods (FMCG) Products. Consumer behaviour plays an important role in marketing of fast moving consumer goods. This behaviour is affected by various factors. In the present era of globalisation, needs and wants of consumers change with time. The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India's GDP. Therefore, it is necessary to identify the changes in consumer buying behaviour towards FMCG products. Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily frequent consumption and have a high return. The Fast Moving Consumer Goods Industry includes food and non- food everyday consumer products. They are usually purchased as an outcome of small-scale consumer decision and so they are heavily supported by promotion. Typical purchasing of these goods occurs at grocery stores, supermarkets, hypermarkets etc. The manufacturers are always exploring new outlets and sales locations while the traditional retailers have introduced private label brands to capture additional profit. Every one of us uses fast moving consumer products every day. This business is based on building powerful brands and achieving a high level of distribution. Global power brands are the choice of multinational companies. Local brands can complement these. Achieving superior distribution through a powerful supply chain and making sure the products are available wherever someone might want or need it is fundamental. The FMCG Supply Chain is the interrelated collection of processes and associated resources. It includes suppliers, manufacturers, logistics service providers, warehouses, distributors, wholesalers and all other entities that lead up to delivery to the final customer. Followed in the market through sales force activity it can help gain a high level of distribution. Market Research, consumer research, segmentation, targeting and product positioning is the compulsory homework of any company in this industry. Advertising and promotions, POS activities drive brand awareness, trial, purchase and is a core activity. While TV advertising is most common, new solutions are also used including internet advertisements. High budgets, creativity and detailed planning are needed. Fast Moving Consumer Goods (FMCG) are those goods that are consumed every day by the average consumer and are replaced or fully used up over a short period of days, weeks, or months, and within one year. The Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost. We consume things of daily use; we also consume and buy these products according to our needs, preferences and buying power. These can be Consumable goods, durable goods, speciality goods or, industrial goods. What we buy, how we buy, where and when we buy, in how much quantity we buy is influenced by many factors. In formulating marketing plans, the marketer therefore needs to understand the needs of different consumers, their different behaviours and what influences their buying decisions. Further, the market needs to understand the consumer decision-making process and physical activity involved in acquiring, evaluating, using and disposing goods and services, Finally, there is need to know that the process of buying starts in the minds of the consumer, which leads to the finding of alternatives between products that can be acquired with their relative advantages and disadvantages. Source: www.ijsrm.in 41 QUESTION 2 (20) Identify and explain the stages in the consumer buying process and how marketers should respond to the process