Marketing $3301$ Project, $2024$

This project requires you to investigate the marketing strategy of an existing Consumer Product. List of acceptable products are at the end of the assignment.

This is a team$/$group$-$based project. Each team is required to submit a written report and do an in class PPT presentation. If we switch to online, then you will submit PPTs with audio embedded covering the different information which is outlined below. Groups$/$teams have been formed in BB$.$ Please work with the group members that I have assigned you to$.$

Students can begin their research on their project now that we have covered several concepts related to the marketing strategy. The project due date is on the schedule. Please consult the assignment page.

The following parts are required with the points allocated per section. These should be the subheading in your written report. I grade from the written report. The PPT presentation is for practicing oral communications skills

Name of product and full description of product $-5pts$

Product Category $-$ Size of product category $($dollar or unit sales$)$ and the major competitors. What is the market share of each of major competitors and your brand? Any major changes in the product category? What other information can you provide which can help to understand what is happening in the market such as the growth or decline and etc. $20$ pts

Target Market $-$ Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. Only two or three sentences to precisely describe the typical user using these