Question: MARKETING 3100 2)If the initial launch is successful Google plans to continue producing their new vehicles into the foreseeable future. Over the next 2 years,

MARKETING 3100

2)If the initial launch is successful Google plans to continue producing their new vehicles into the foreseeable future. Over the next 2 years, they estimate the fixed cost of producing these vehicles to be 850 million dollars, while the variable costs will be $2,500 per unit. Using the price estimated in the previous question calculate the breakeven in units and dollars for the Google Self-Driving car.

Answer to question 1. is $26000 per unit

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