marketing 380

Q1: Grainger performs the selling function for over 3500 suppliers (that is, B2B firms). Under what conditions might a supplier choose to bypass Grainger and sell direct to a customer? Q2: Grainger is increasing the amount of emphasis it is devoting to large customers but those customers are quite demanding, posing a threat to profit margins. What strategies might the firm take to attract and retain large customers while enhancing profitability