Question: Marketing analysts use gain index to evaluate model performance. A gain index is the ratio of how a consumer performs versus how consumers on average
Marketing analysts use "gain index" to evaluate model performance. A gain index is the ratio of how a consumer performs versus how consumers on average perform. Which of the following is true?
A. Given 10 segments, if the indices range from 80-120 that would indicate a good model
B. Give 10 segments, if the indices range from 20-400 that would indicate a really nice model, good separation between consumer segments.
C. Given 10 segments, if the indices range from 101-1000 that would be fantastic, all segments perform better than average.
D. Given 10 segments, if the indices range from 0-100, that would be reasonable and dissappointing
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
