Question: Marketing Analytics: Case Studies MARKETING ANALYTICS: Case Study_ Name: (c) Stephan Sorger 2013; www.stephansorger.com Date: You are the marketing manager for Acme Lamp Company. Acme

Marketing Analytics: Case Studies MARKETING

Marketing Analytics: Case Studies MARKETING ANALYTICS: Case Study_ Name: (c) Stephan Sorger 2013; www.stephansorger.com Date: You are the marketing manager for Acme Lamp Company. Acme specializes in the manufacture of lamps (light bulbs) for industrial applications. You are in charge of launching Acme's new LED-12 light emitting diode (LED) lamp. The LED-12 uses an array of 12 high-intensity LEDs to replace a standard medium-base incandescent lamp. As part of the launch plan, you must select a price. You have the following data: 1. Calculate the target price using Markup/ Cost-Plus pricing. 2. Calculate the target price using Target Return pricing. 3. Calculate the target price using Value-In-Use pricing. Assume industrial plant uses 100 lamps

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