Question: Marketing analytics is evolving fast. Marketers use even newer technologies to personalize marketing, predict customer behavior, and create a marketing AI. Netflix uses clustering to

Marketing analytics is evolving fast. Marketers use even newer technologies to personalize marketing, predict customer behavior, and create a marketing AI. Netflix uses clustering to generate product recommendations. Google uses choice models to analyze peoples shopping patterns and optimize Google Shopping layouts. Nike uses image mining to make customized sneakers. Amazon developed an image mining algorithm that can read peoples emotions from their faces.

Discuss one example of A.I. enabled marketing practices or products.

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