Marketing Applications

What is globalization? Why is it important for marketers to understand what globalization entails?

Moots Cycles is a high$-$end bicycle manufacturer located in Steamboat Springs, Colorado. Assume the company is considering entering the Brazilian, Chinese, and Indian markets. When conducting its market assessment, what economic factors should Moots consider to make its decision? Which market do you expect will be more lucrative for Moots? Why?

Now consider the political, economic, and legal systems of China, India, and Brazil. Explain why you think one country might be more hospitable to Moots than the others.

Colgate$-$Palmolive sells its products in many countries throughout the world. How would you expect its marketing strategy to differ in various countries, compared with that in the United States? Consider various areas across the globe in formulating your answer.

How would Colgate$-$Palmolive vary its marketing strategies for product lines in low$-$income, emerging markets? Discuss using each of the elements of the marketing mix.