Marketing applies a customer$-$oriented mindset and, through particular marketing activities, tries to make initial contact with customers and move them through various stages of the relationship$$all with the goal of increasing lifetime customer value. Which of the following would fall under the "Providing a Satisfying Experience" category?

Question $14$ options:

Understand what these customers want

Find desirable target customers, including those likely to deliver a high customer lifetime value

Track how customers$$ needs and wants evolve

Anticipate and respond to evolving needs