Marketing Approach a ) Market Potential & Market Share ( Apply and discuss the equations that I
Fantastic news! We've Found the answer you've been seeking!
Question:
Marketing Approach
a Market Potential & Market Share Apply and discuss the equations that I facilitated in the Preparing a Business Plan class
b Analysis of Competitors Determine who the competitors are. Provide a list of competitors. Narrow down the list to the ones who are closest to you geographically or productservice wise. Determine their marketing mix, interview their customers and suppliers, and assign strengths and weaknesses. Include this information here.
c Constraints and Uncontrollable Factors What are they? Discuss contingency plans
d Target MarketsTarget market is your customers or potential customers. Description of target market geographic location, demographics the characteristics of a group of people ie gender, age, ethnicity, income, education, and occupation., psychographic personality, values, opinions, attitudes, interests, and lifestyles, and behavioural information buying patterns of customers ie usage frequency, brand loyalty, during any occasion etc.
e Marketing Mix Description of product all attributes that make up a good, a service, or an idea, including product design, features, colour, packaging, warranty, and service levels, price The expected regular retail or sale price for a product, promotion the communication tools needed to inform consumers about a product, including advertising, public relations, sales promotion, event marketing and sponsorship, and personal selling, place the distribution channels, retail formats, and merchandising used to sell
f Estimated MARKETING budget for construction business plan
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
Posted Date: