marketing

Awake Running Case - Chapter 12: "Sell Value Over Price" ( 3/9 points each question, see Rubric below) 1. Using the theory from this chapter, identify the pricing objective, pricing strategy and any pricing tactics you feel are a part of Awake's approach to pricing. 2. Have a look at comparable produts, either in your campus's store, or online. Create a table to show the different price points between Awake and its competitors. Comment as to why you feel there are any differences. 3. When Dan speaks about "perceived value" what is he describing; the price, the functional benefit of the product, or both? Explain