marketing

B. In the following table, each statement represents a characteristic of a stage in the Product Life Cycle. From your understanding of the PLC, read the statements below and decide which PLC stage each statement belongs to. PLC stage Statement 1. The demand is rapidly rising hence sales is booming. 2. Our sales volume is decreasing as time passes by 3. The profit is at its highest level. 4. Our costs are higher per customer. 5. The sales growth rate stays relatively unchanged. 6. We are being selective as to our distribution and starting to phase out unprofitable outlets. 7. Our profit is low or negative. 8. Cost reduction and price cutting to milk the brand is our aim. 9. We use different strategies such as modifying the product, the market or the marketing mix to stay at the current stage