Marketing, Celebrity Endorsement, and Market Share - are there relationships in the BSG among these three factors?
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Marketing, Celebrity Endorsement, and Market Share - are there relationships in the BSG among these three factors? If so, what are they? Is there something missing from this list that also influences Market Share? Describe what that could be.
Related Book For
International Business
ISBN: 978-0134200057
16th edition
Authors: John Daniels, Lee Radebaugh, Daniel Sullivan
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