Question: Marketing channel performance is evaluated based on the operational components of ________. Question 29 options: 1) product costs, branding strategy, and customer loyalty 2) customer
Marketing channel performance is evaluated based on the operational components of ________. Question 29 options: 1) product costs, branding strategy, and customer loyalty 2) customer reach, operating efficiency, and service quality 3) product quality, product assortment, and product form 4) customer value, sales revenues, and profitability 5) return on sales, brand image, and sales margin
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