Question: Marketing channels help create value for consumers through four utilities. These utilities are buying, selling, storing, and transporting. product, price, promotion, and place. time, place,
Marketing channels help create value for consumers through four utilities. These utilities are buying, selling, storing, and transporting.
product, price, promotion, and place.
time, place, form, and possession.
transactional, logistical facilitating, and marketing.
form, function, risktaking, and selling.
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