Question: Marketing communication objectives include, except. Increase market share / sales Change customer beliefs and attitudes Develop brand awareness Facilitate brand switching to competitor's products If
Marketing communication objectives include, except.
Increase market share sales
Change customer beliefs and attitudes
Develop brand awareness
Facilitate brand switching to competitor's products
If a company wanted to accept in marketing communications, then the best approach would be to hire a fullservice agency.
whole egg theory
variability theory
hierarchy of effect model
meansend chain theory
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