Marketing control is the process in which organizations examine the consequences of the marketing activities and programs by making appropriate changes and adjustment.

a) Explain THREE (3) types of marketing controls that can be used by a company apart from profitability control. Suggest and discuss TWO (2) methods or tools for each marketing control.

b) Why profitability control is frequently used by companies? Suggest the best control methods that should be applied to examine the consequences of the marketing activities. Select one from the answer in question (a). Justify your answer.

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a Marketing control is the process through which organizations observe the outcomes of marketing activities and making appropriate changes to close the gap between expectations and actual results Thre... View the full answer