Question: marketing director has asked you to develop a creative brief to match the requirements of the client. You are to plan and budget for the

marketing director has asked you to develop a creative brief to match the requirements of the client. You are to plan and budget for the campaign. You will then present the creative brief, media schedule and budget to the rest of the team and the creative director. For inspiration, the director has asked you to look at the following examples: . Arguelles, A., 2011, 'PayPal creative brief', Linkedin Slideshare,
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