Question: Marketing environment (10 marks) 1. Explain why it is important to analyse the marketing environment when looking to enter a new market. (2 marks) 2.

Marketing environment (10 marks)

1. Explain why it is important to analyse the marketing environment when looking to enter a new market. (2 marks)

2. Which two macro-environment factors covered in the case study do you think are most important for Silverlining in this situation. Explain your choice. (4 marks)

3. Which two micro-environment factors do you think are most important for Silverlining in entering this new market? Explain your choice. (4 marks)

Market Research (10 marks)

4. Outline the role market research can play when entering a new market. (4 marks)

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