MARKETING EXERCISE

What product or service would you develop in these times of pandemic? Describe the product in general terms: what it consists of, its main characteristics, its benefits, brand, etc. (8 points)

On what do you base your decision? In other words, what criteria or variables did you consider to make that decision? (8 points)

Explain in detail what would be the target market to which you intend to direct this new product (8 points)

What benefits and / or competitive advantage of your product would you use to differentiate your product and thus distinguish it from the competition? (8 points)

What would your positioning strategy be? Use the positioning statement guide explained in chapter 6 of the textbook (8 marks)