Marketing FINAL REIVEW QUESTION

ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATION thanks

QUESTION 11

1. A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n)

	a.	Taxation analysis
	b.	Intellectual rights research
	c.	Cost versus Benefit analysis
	d.	None of the above

QUESTION 12

1. Introducing Switching Costsfor the customers in the use of a company's product is a way of

	a.	advertising
	b.	building long term relationships
	c.	minimizing costs
	d.	transaction based marketing

QUESTION 13

1. In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with

	a.	private label/brands
	b.	manufacturer brands
	c.	captive brands
	d.	all of the above

QUESTION 14

1. The assortment of product lines and individual offerings available from a business is called its

	a.	product assortment
	b.	product mix
	c.	product ingredients
	d.	product strategy

QUESTION 15

1. The fact that business executives are willing to pay a few thousand dollars for a backpack so to indicate their status and achievement associated with their values and lifestyles is part of

	a.	recession related consumer spending
	b.	psychographic segmentation
	c.	decline stage in the lifetime of a product
	d.	interpersonal determinants of consumer behavior

QUESTION 16

1. To increase company productivity and profitability a company may

	a.	Try to become a monopoly
	b.	Try to focus exclusively on maximizing market share
	c.	Try to hire well educated people
	d.	None of the above

QUESTION 17

1. The design of a particular wine bottle label marketedby a company is an example of

	a.	product strategy
	b.	the Delphi technique
	c.	trend analysis
	d.	price skimming

QUESTION 18

1. Marketing research is beneficial for

	a.	guiding future business actions and plans
	b.	defining a business problem
	c.	finding the optimal solution to a business problem
	d.	all of the above

QUESTION 19

1. A Mexican tacos corner stand sell 1500 tacos per month for $2 each and 1000 coffees for $1 each. The variable cost for each taco is $1 and for each coffee $.20 and they also have monthly fixed costs $200 in permits and licenses and additionally gasoline and cleaning expenses of $200 monthly. Therefore the monthly profit for the stand is

	a.	$1200
	b.	$1500
	c.	$1900
	d.	$2300

QUESTION 20

1. The inflow of Foreign Direct Investment to Brazil in a particular year indicates

	a.	The strength of the Brazilian economy
	b.	The growth prospects of the Brazilian economy
	c.	The confidence of foreign investors to the Brazilian economy
	d.	All of the above