Marketing for Managers

Assignment $2$

$15\%$

Brand Analysis

Objective: Choose any brand of your choice and conduct an in$-$depth analysis of its customer segments, positioning strategy, and branding efforts. This assignment aims to help you understand how brands identify and target specific customer groups, position themselves in the market, and develop their branding strategies.

Instructions:

$1.$ Select a Brand: Choose a well$-$known brand that you are interested in$.$ Ensure that there is sufficient information available about the brand's marketing strategies.

$2.$ Customer Segments:

o Identify and describe the different customer segments targeted by the brand.

o Consider demographic, psychographic, geographic, and behavioural factors.

o Provide specific details about each segment, such as age, gender, income level, lifestyle, values, and purchasing behaviours. on mcdonalds