Question: Marketing goals can be defined as: a . quantitative guidelines that help firms achieve desired results. b . performance process controls. c . broad, qualitative

Marketing goals can be defined as:
a. quantitative guidelines that help firms achieve desired results.
b. performance process controls.
c. broad, qualitative statements of desired accomplishments.
d. specifications by which performance will be assessed.
e. precise statements of desired accomplishments.
Marketing goals can be defined as: a. quantitative guidelines that help

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