marketing homework multi attribute model

Suppose a consumer wants to buy a new pair of running shoes and is considering 3 brands: Nike, Adidas, and Reebok. The shoe attributes the consumer cares about and their importances are: . Comfort: 0.5 . Price: 0.3 . Brand Name: 0.2 The consumer also has beliefs about each brand on each attribute, which follow a 10-point rating scale. The ratings for each brand are listed in the table below: Comfort Price Brand Name Nike 5 3 10 Adidas 6 4 Reebok 8 7 4 Given these ratings, which brand will the consumer purchase from using the traditional multi-attribute model? Nike O Adidas Reebok Not enough information to say