Marketing involves conducting exchanges, satisfying customer needs and wants, and

Multiple Choice

simplifying the product line.

creating value.

production scheduling.

redesigning workflow.

hiring sufficient manufacturing staff.

Tham studies her customer profiles, market research data, complaints, and other information, attempting to better understand what her customers want. Tham most likely operates in the era of marketing.

Multiple Choice

sales$-$oriented

retailing$-$oriented

production$-$oriented

value$-$based marketing

market$-$oriented