Question: Marketing is all about value - - creating it , communicating it , delivering it , etc. What is the value of a product from

Marketing is all about value -- creating it, communicating it, delivering it, etc. What
is the value of a product from the customer's perspective?
Perceived benefits of the product
Perceived benefits minus perceived costs
Price
Cost of the product
Perceived risk of the product
Marketing is all about value -- creating it, communicating it, delivering

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