Marketing is increasingly data-oriented. Backing your marketing plans with data is an essential skill for marketers. We have studied three different analytical methods marketers commonly use - Regression, Experiment, and Text Mining. Choose a brand, define a marketing problem, and suggest your solution. Choose one analytical method (Regression, Experiment, Text Mining) and describe how do you plan to examine your marketing solution (700 words).

Define a specific marketing problem and develop a solution. Choose one analytical method (Regression, Experiment, Text Mining) and discuss why this method is most effective to examine your solution. Describe how do you plan to execute your study (data, study design, and the expected results)