Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.

Please watch the video and jot down notes of what resonates with you. Share what is brand marketing and direct marketing. What is the difference between psychographic and demographic marketing?

https://youtu.be/BPK_qzeH_yk?si=_EuY7fn_4Dt3ejx9