Question: Marketing is responsible for identifying needs and creating demand, while supply chain management's role is to: Provide opportunities for managers to travel the world and
Marketing is responsible for identifying needs and creating demand, while supply chain management's role is to:
Provide opportunities for managers to travel the world and get wined and dined by suppliers.
Continuously identify new ways to create economies of scale.
Provide sufficient technology to overcome the great operating divide.
Fulfill demand by putting the right product in customers' hands at the right time, right place, right quantity, and right price.
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