Marketing

looks at web design, technical coding and content to make sure that a website is highly rated * Search engine optimization Search engine management Microsite analytics Social media optimization For organizational buyers, price is not always the most important criteria * True False A warranty, a service contract, delivery options, and installation assistance are examples of augmented product * False True Information about customers can be used to create marketing programs that * Result in customer satisfaction Lower the lifetime value of a customer Increase the cost of acquiring customers Predict customer behavior All Round Utilities Inc. offers airline trips, financial advice, and telephone calls for sale. These products are referred to as the company's offered goods durable goods services non-durable goods Which statement best describes digital marketing communications? * They allow marketers to communicate with target audiences for free They are a rapidly growing and transforming area in marketing They are seen as a fad by most marketers They are only important with select demographic groups