MARKETING MANAGEMENT $1$

$($iii$)$ MATCHING$-$STATEMENT QUESTIONS

ANSWER QUESTION $5$ OR QUESTION $6$

QUESTION $5$

Match the statements in Column B to the terms in Column A$.$ Write down the answers only, for example $1.($a$).$

$\backslash$table$[[,$Column A$,$Column B$],[1.,$Budgets,$\backslash$table$[[($a$)$ The people that the company wishes to$],[$target their advertising to$.]]],[2.,$Sales quotas,$\backslash$table$[[(6),$ Must be drawn up for the amount spent on$],[$marketing$.]]],[3.,$'Closing the sale',$\backslash$table$[[($c$)$ Involves finding out the facts about the$],[$prospect$.]]],[4.,$Pre$-$approach,$\backslash$table$[[($d$)$ To iron out problems that may occur during$],[$the advertising campaign.$]]],[5.,$Direct sales,$\backslash$table$[[($o$)$ Ability to access other people's feelings and$],[$thoughts$.]]],[6.,$Empathy,$(9)$ Are used to motivate the sales force.$],[7.,$Direct mail marketing,$\backslash$table$[[(9)$ Try to measure or predict the number of$],[$sales resulting from a campaign.$]]],[8.,$Direct test,$\backslash$table$[[($b$)$ Involves products sold to the final customer,$],[$including door$-$to$-$door.$]]],[9.,$Pre$-$testing,$\backslash$table$[[($i$)$ When the marketer purchases a mailing list$],[$from an outside source.$]]],[10,\backslash$table$[[$Analysis of the target audience$]],\backslash$table$[[($f$)$ It is the action of obtaining an agreement to$],[$buy$.]]]]$

$[10]$

OR