Marketing Management as a Value-Creation Process

What are your thoughts on the below scenarios?

1.The key components of a company's business model are strategy and tactics.

True

False

2.The key components of a company's strategy are the target market and the value proposition.

True

False

What are the five key factors defining the target market?(Check all that apply)

A. Customers

B. Company

C. Cost

D. Competencies

E. Collaborators

F. Competitors

G. Substitutes

H. Context

4.Which of the five Cs is the key factor defining the market?

5.How should a company define its competitors?(Choose one)

A. Competitors are all entities that operate in the same industry.

B. Competitors are all entities that aim to fulfill the same need of the same target customers.

6.From the point of view of the manufacturer, the retailer can be viewed as the:(Choose one)

A. Customer

B. Collaborator

C. Client

7.What are the three components of an offering's market value proposition?(Check all that apply)

A. Customer value

B. Company value

C. Product value

D. Brand value

E. Collaborator value

F. Service value

8.Which of the following are key marketing principles?(Check all that apply)

A. Create superior value for target customers

B. Create superior value for the company collaborators

C. Create superior value for the company stakeholders

D. Create a competitive advantage

9.Marketing tactics (also referred to as the marketing mix) include the following:(Check all that apply)

A. Product

B. Positioning

C. People

D. Price

E. Incentives

F. Value proposition

G. Distribution

H. Service

I. Personnel

J. Brand

K. Communication