Marketing Management class. Read articles and answer questions

Cain, A. (2019, November 25). How Chobani learns from consumers to develop new products. Financial Review.

1. When developing new products, Chobani uses a number of market research strategies. What strategies are mentioned in the article? Market research is mentioned on both pages.
2. What are some of the new products that have been developed using these methods?

3. Why is co-creation important? What benefits does it bring to the company?
4. How does Chobani appear to be measuring success?

Bariso, J. (2019, December 16). Amazon Has a Secret Weapon Known as "Working Backwards"--and It Will Transform the Way You Work. Inc.com.

Weise, K. (2019, July 28). Amazon wants to rule the grocery aisles, and not just as Whole Foods. New York Times. (NOTE from Prof. Jessica You only need to read page 1, the rest of the article is optional).

1. Briefly explain the concept of working backwards.
2. What do you think of this approach? Pros? Cons?
3. Based on Weises article, what heading did the Amazon grocery store press release use? What were some of the problems or solutions? What was the quote? Anything else related to the press release?
4. What aspect(s) of the press release do you think would be the hardest? Why?

Lagorio-Chafkin, C. (2019, November 19). Warby Parker Is Launching Its First New Brand in Nearly a Decade. It's Not What You Might Expect. Inc.com.

1. Why would people expect Warby Parker to launch accessories? Why was the decision made to launch contact lenses instead? Do you agree with this? Why or why not?
2. What advantages do Warby Parkers contact lenses offer compared to competitive brands?

3. Read the last paragraph. How does this relate to Amazons working backward approach?

Detweiler, G. (2019, September 29). 5 Creative Ways to Test-Market A New Product. Forbes.

1. What 5 ways are given regarding testing a new product?
2. Which of these ideas appeals to you the most? Why?
3. Imagine youve come up with a new type of snack/energy bar. Which of these ideas would you try first? Why? Second? Why?