Marketing Management

Select Features

INSTRUCTIONS

Complete the following steps for selecting new features for the Odyssey Hip Pack.

$1$

Review Resources

Review the following resources for help selecting new features:

The Odyssey$$s customer reviews

The Odyssey$$s current information

The Odyssey$$s new positioning statement and value proposition

$2$

Select Two Features

Select two features for the Odyssey Hip Pack from the provided feature options. Click on a feature to select it$,$ and click the same feature again to deselect it$.$

Feature Selections

$(0/2)$

Elastic strap $$ $$0\mathrm{.}40$

Faux$-$leather accents $$ $$0\mathrm{.}42$

Key clip $$ $$0\mathrm{.}39$

Glasses pocket $$ $$0\mathrm{.}49$

Padded back $$ $$0\mathrm{.}42$

Padded phone sleeve $$ $$0\mathrm{.}45$

RFID$-$blocking interior pocket $$ $$0\mathrm{.}55$

Ripstop fabric $$ $$0\mathrm{.}54$

Stainless steel zipper $$ $$0\mathrm{.}48$

Water bottle holder $$ $$0\mathrm{.}48$

Waterproof pocket $$ $$0\mathrm{.}41$

Water$-$resistant fabric $$ $$0\mathrm{.}53$

Odyssey Hip Pack

Calculated Production Cost: $$14\mathrm{.}75$