Marketing Management Week 1 Assignment 3

Assignment 3: Marketing Strategy

A firm that markets a drink called Trace Water has hired you to develop its marketing strategy. Seehttp://www.tracenatural.com/for more information.

In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:

• What value are you creating with this product?
• Which of Michael Porters basic strategies, covered in this weeks lectures, will you use to market this product?
• Why did you select this specific strategy? Is it the most suitable one?

Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Be sure to properly cite your sources using APA; include your references and in-text citations.

Name your presentation SU_MKT3010_W1_A3_LastName_FirstInitial.ppt.

Submit to theW1: Assignment 3 DropboxbyTuesday, August 9, 2016.

Assignment 3 Grading Criteria	Maximum Points
Discussed the value created with this product in a 15- to 20-slide Microsoft PowerPoint presentation.	10
Selected the Michael Porter strategy used to market this product.	10
Discussed the reason for selecting this strategy and supported its suitability.	10
Used the notes feature to incorporate relevant material not included on the slides.	10
Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.	10
Total:	50