Marketing manager, Wilfred Scott discovered that one of the market segments he was targeting turned out to be unprofitable. To fix the problem, Wilfred could_______. Merge that segment with a profitable segment to achieve an average profit. Lower the price of the product for that segment. Drop the segment from his targets. Create a different marketing mix for that segment.

Answer rating: 100% (QA)

Thats right Wilfred Scott has several options to address the unprofitable market segment Drop the se... View the full answer