Question: Marketing managers should view potential customers as Multiple Cholce being of different types, but all having the same characteristics. grouped into segments of similar consumers.

Marketing managers should view potential customers as
Multiple Cholce
being of different types, but all having the same characteristics.
grouped into segments of similar consumers.
all alike.
all having the same needs.
always wanting to meet needs in the same way
Marketing managers should view potential customers as Multiple Cholce being of

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