Question: Marketing mix refers to the _ _ _ _ _ . proper blending of the basic elements of product, price, promotion, and place into an

Marketing mix refers to the _____.
proper blending of the basic elements of product, price, promotion, and place into an integrated marketing program
process of identifying and evaluating the various layers of a market
part of the total market toward which promotional efforts are concentrated
process of acquiring customers that involves obtaining individual-level consumer information

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