Question: MARKETING MYOPIA ARTICLE RESPONSE: Individually, students will prepare a 1 - 2 page response to the Marketing Myopia article provided in class. Was this new

MARKETING MYOPIA ARTICLE RESPONSE: Individually, students will prepare a

1 - 2

page response to the Marketing Myopia article provided in class. Was this new information? What, if anything, was surprising? Is marketing myopia still an issue today?

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