Marketing objectives should be consistent with organizational objectives, be measurable, and specify the time frame during which

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Marketing objectives should be consistent with organizational objectives, be measurable, and specify the time frame during which they are to be achieved.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 15, 2024 07:15 AM

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Marketing objectives should be consistent with organizational objectives, be measurable, and specify the time frame during which

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International Marketing And Export Management

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