Marketing plan assignment (3000 words )

write a marketing plan for Kmarts (an australian company )new product- Laptops to be launched into the market The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. Assume the role of marketing manager for the product/brand and your job is to construct a marketing plan to grow/extend the brand

Your written marketing plan should include: Current Business Marketing Objectives Competitors of the business Strategic Marketing approach Marketing Mix (4Ps) including NPD process

The primary aim of this assessment is to understand the theory of marketing and role of marketing in businesses. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills and theoretical applications.

Assignment Structure -Executive Summary Table of Contents Body of the plan to contain Section Headings e.g. Introduction: Purpose of the paper, scope and limitations Background to the selected industry, and the business organization Current Business Overview of Current Business - SWOT and current VRIO Analysis Marketing Objectives: Proposing the need of new product/product extension to grow your brand - Short- and long-term objectives Market and Competitor analysis Strategic Marketing approach - Segmentation - Targeting - Positioning Marketing Mix (4Ps/7Ps) Ethical and sustainable approach - Product- NPD process - Price - Place - Promotion *you can consider application of 7Ps if necessary Recommendations: (e.g., Blue Ocean, PLC etc. etc.) Conclusion References list