MARKETING PLAN $($Deconstructed$)$

Based on your own reading and class lectures and discussion:

identify the section of a marketing plan where each text belongs;

correctly order the text as it would appear in a Marketing Plan.

Description of Company: Blue Sky Clothing was founded three years ago by entrepreneurs to develop and market a line of clothing with a unique$-$yet universal$-$appeal to outdoor enthusiasts. Blue Sky Clothing reflects Neuman's and Russell's passion for the outdoors. The company's original cotton T$-$shirts, baseball caps, and fleece jackets and vests bear logos of different sports$-$such as kayaking, mountain climbing, bicycling, skating, surfing, and horseback riding. But every item shows off the company's slogan: $"$Go Play Outside." Blue Sky sells clothing for both men and women, in the hottest colors with the coolest names$-$such as sunrise pink, sunset red, twilight purple, desert rose, cactus green, ocean blue, mountaintop white, and river rock gray. Blue Sky attire is currently carried by small retail stores that specialize in outdoor clothing and gear. Most of these stores are concentrated in northern New England, California, the Northwest, and a few states in the South.