Marketing Plan Evaluation (Part 2) Continuing from Marketing Plan Evaluation (Part 1) Assignment 1 Section Subsection Evaluation criteria Marketing Plan: Segmentation of the Student to critically comment on the (10% content) market: evaluate the development and implemention of the relevant segmentation local business marketing plan. criteria. [Evaluate the appropriateness Target market: evaluate of e-business strategies, if applied] the chosen target market, explaining why it is attractive to the company. Positioning and differentiation: evaluate how the target market should perceive the product. Marketing Mix: evaluate the product, pricing strategy, promotional strategy and distribution plans