Marketing Plan Example Pharmaceutical Product

Rules:

Project groups consisting max 2. Students: Term Project should be prepared in English and in a powerpoint format.

Projetcts are expected to be submitted on time.

Date of presentation : 31 th of May.

Term Project should cover all the topics below:

- Clarify yout product ? Disease area? Otc / Rx market product ? Original or similar? Local production or imported?

- Describe your targeted customers

- Reimbursed product? Or not reimbursed OTC product?

- Compare your marketing activities with other sectors. Explain the restrictions.

- Did you do implement any market research ? If yes, could you clarify the results?

- Please explain the insights you gained from the stakeholders ( pharmacies, patients, physicians etc.)

- Target and strategy based on the insights

- Product Launch Process and Marketing Plan

- Sales Force Structure & Sales Territory Alignment

- Did you use Alternative Channels ? If yes , please clarify how

- How did you plan to use Digital Marketing and social media for your promotional activities ? Please clarify .

- Your assumptions for the upcoming years: (your product and the market itself) New molecules, new treatment algorithms, prevelance of the disease , population etc; predictions based on all drivers and barriers

- Short-term sales forecasts( 3 years 2022-2023-2024)