MARKETING PLAN PROJECT

Create a marketing plan for a product or service of your choice. Your plan could focus on a product for resale, a service such as beauty salon, consulting services, mechanic workshop, phone repairs, retailing of consumer products $($clothing$,$ shoes, etc$),$ or any other products or services.

Use a variety of marketing media to promote your product$/$service$.$ Your project should be submitted in PowerPoint with $5-10$ slides.

Your plan must contain the following:

A description of the product with pictures or digital images from online sources. $(1-2$ slides$)$

A marketing strategy you would like to use to promote the product or service to your consumers. Identify the strategy and write a point or two on each. $(1-2$ slides$)$

Highlight at least two social media platforms, such as Facebook, Twitter, Instagram, or other social media of your choice for marketing the product$/$services$.$ For each social media selected, post a marketing slogan, picture, or phrase you would like to use in promoting this product$/$service$.(1-2$ slides$)$

Develop a sustainable competitive strategy for your product or service, using Porter$$s theory of competition. Identify any barrier$($s$)$ you would need to overcome, using Porter$$s five forces of competition. $(1-2$slides$)$

Both cover slide and reference slide will not be counted as part of your overall slides.

The cover slide should contain your cover information, such as your name, professor$$s name, name of the product$/$service$,$ and name of the college.

Your last slide should contain your reference information.