Marketing Plan Proposal Assignment

Instructions

In this proposal, as a group, select a company, either Fortune $1000$ or maybe a company close to your heart. Provide a summary of the company and environment you have selected. Then, describe the product or service in question and your initial thoughts on a new product or service and target market.

Begin thinking about the various sections and consider taking notes on each area in readiness to complete the final assignment:

$$ Title Page

$$ Why Select Your Consultancy

$$ Your USP

$$ External $-$ Situational Analysis

$$ PESTEL

$$ Competitors

$$ Porters $5$ Forces $/$ Diamond

$$ Internal $-$ Company Analysis

$$ SWOT

$$ Strategy

$$ USP

$$ SCA

$$ Positioning

$$ Marketing Mix

$$ Target Strategy

$$ Recommendations

$$ Action Plan

Submit the subject of your Marketing Plan Proposal.