Marketing Plan

Rationale: This Marketing Plan assignment (very brief compared to the real thing). This assignment is also intended to show you have met the competencies for this course Remember the marketing mix product, price, distribution, and promotion - you'll get to apply it below

. Make sure that you type the number of each question below along with your answer to each of the questions (or you may not get credit for your answer. Reminder - a concise "bulleted list" of your major points is very much preferred on most assignments (a great skill in business)!

Please try and keep your submission to 3 pages max

Check	Task
1.	Please give the name of your business at the top of the document.
2.	SWOT Analysis: Please include at least 2 items for each of the four categories (Strengths, Weaknesses, Opportunities, & Threats). Important! To get credit, each item should NOT be repeated in another category!
3.	Product Line & Product Mix: Please choose the three (3) major products (they can be either goods, services, or ideas) that will bring you the most revenue they are the core of your business. Then, using a few concise bulleted main points, please describe: Your product lines (?) and product mix. What are their most important features - and WHY? How/why is this better than the competition? Will you try to use a brand name WHY/not & what is it? What the value/utility of your product (especially when compared with your competition)? Please use official marketing terms/concepts from Chapter 11 for this part! Identify at least one other term/concept from Chapter 12 that applies to your product line and product mix.
4.	Target Market & Market Trends: Again, please focus on your primary product(s)! Using a few concise bulleted main points, please describe: Your target market and most important segments. Market trends - What trends are happening now within your industry (that could affect your marketing strategy)? What is the profile of your typical customer wants, needs, age, gender, income, interests, lifestyle, etc.? (Please see the demographic examples in your textbook) Identify your customers characteristics (from this profile) that match up with your products features (see #3 above). Think! Identify at least one other term/concept from Chapter 11 that applies to your product line and product mix.
5	Distribution & Promotion Strategies: What is your distribution strategy? And how will you promote your products? Again, please focus on your primary products! Using a few concise bulleted main points, please describe: YOUR Place (Location) Describe where your business will be located and the information you used to make this decision. Where exactly are you in the distribution channel and how will you distribute your products? Which other channels will YOU use (e.g. incoming)? What is YOUR promotion strategy & mix (think of the 4 ingredients mentioned in your book which are you planning to use & HOW)? What are your goals here and will your strategy meet these goals? Give details here! In particular, what kinds of advertising will you use and WHY ? Again, please give a generous amount of detail here! And please use official marketing terms/ concepts Compare your promotion strategy with that of your competitors. What is your edge over your competition and how will you convince your customers to take a chance on your business? In doing all this, what kind of relationships will you develop with your customers (Chapter 11) to sustain your business?

Please Solve as soon as possible and get double thumbs up.